Innovation Makes your Business Future Proof

Recently, Heinz and Smoothie King teamed up to launch a ketchup smoothie. At first glance, it sounds like a joke. Who wants to drink ketchup?!

But from another perspective, it’s a bold lesson in what happens when two very different strengths come together.  Something wildly unexpected can happen!

What if collaboration wasn’t just about compromise… but about creating something no one saw coming?

Heinz brought tradition and brand recognition. Smoothie King brought health, freshness, and a willingness to test boundaries. Together, they sparked conversation across the media, challenged assumptions, and pushed both brands outside their comfort zone.

It also served as a reminder: sometimes a brand — or a team — needs a refresh. For years, Heinz was boxed in as “just ketchup.” This collaboration showed their portfolio is bigger, more versatile, more innovative than perception suggested. Smoothie King benefited too, reframing themselves as more than smoothies — as bold innovators willing to reimagine what’s possible.

Not every experiment will land, and it may take many iterations to get it right. But that’s not the point. The point is the courage to try, to trust each other’s strengths, and to embrace the unexpected. That’s where innovation lives.

The best teams don’t just meet in the middle. They multiply what each person brings — and in doing so, they create results no one could have imagined alone.

So… what if your next bold move wasn’t about playing it safe, but about experimenting with the unexpected — and reminding people you’re more than they thought you were?

Innovation makes your business future proof.