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Get back to the basics of business.

I am talking about the core, fundamental areas of your business that are necessary building blocks for all the other things you want to achieve.

These often get overlooked, or their importance is underrated.

This past week my 12-year-old was sending a letter to her friend who was away at camp. (Devices were not allowed so this was the only way for them to communicate.) A few things of note on how successful this process went.

  1. “Mom, do we have special letter writing paper?”

  2. “Mom, where are the stamps and envelopes?”

  3. “Mom, how do I fold this to get it to fit in here?” – it was subsequently folded in half, then half again, so a long and skinny folded piece of paper

  4. “Mom, is our address in the top corner or middle?”

She finally gets all this done, and when I looked at it, she had put our county (which also happens to be a town in SC) instead of our city. Meltdown of frustration at how complicated this process was. “Now I have to start ALL OVER!”


I realized I have not properly educated our children on the basic communication skills that we had to use, like the proper way to mail a letter. I inadvertently assumed they should just know this, when instead they are familiar with texting. This made me feel old.


In business, while we have to evolve and adapt through change, we also need to ensure the basic fundamentals of what is core to our business success are embedded in the foundation, as simple as they may be.

  • Have you established a core service model for your clients that is exemplary of your value proposition? Is it documented and integrated into your day-to-day work? Once in place… evolve it into a Raving Fans model.

  • Have you established clear roles and responsibilities for the team so everyone knows the value and contribution they make each and every day? Once in place… encourage opportunities for development and growth.

  • Do you have a structured team meeting in place on a consistent basis with an agenda to drive accountability and awareness of business objectives? Once in place… start elevating your goals to become aspirational.

  • Etc. Etc.

This is where you build a structure that enables efficiency and accountability, positioning you for success when change and evolution are inevitable.



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